One of my favorite ad campaigns is composed of a variety of spoof ads for Absolut Vodka. These ads were featured in AdBusters magazine, which targets the young anarchist population. I wouldn't say that any one of these ads is my number one favorite. I think the campaign as a whole was necessary for it to be totally effective.
These ads were targeted toward just the readers of AdBusters magazines because they appeared officially only in the magazine. I think the ads could have been more effective if they were aimed at a larger market--especially as a public service campaign.
The campaign attempts to combat corporations that advertise unsafe and unhealthy products (alcohol in particular) to the general public. It attempts to strip alcohol of its glorified associations as a result of advertising and show the public the truth.
Alcohol is not safe, and it is likely to only cause problems in our lives.
Death, addiction, illness, and stupidity are all issues that can be caused by alcohol consumption.
The "Absolute End" advertisement addresses one of the most serious effects of alcohol: death. The ad shows that alcohol can result in car crashes, which can result in death. The imagery in this ad is very effective, especially the outline of the bottle in place of the outline of the dead body. This is intended to show us that the individual did not cause the death, but the alcohol did.
If the alcohol was not part of the equation, it is likely that this car crash would have never occurred.
Do you think these ads would be more effective if they could be seen by a mass audience?
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