This commercial associates the Chevy truck with traditional American values to a hard-working male audience. it shows different, older models of Chevy trucks along with the new model in order to represent Chevy as America's number one choice of truck brands. It also argues that the vehicle is durable because the men pictured in the ad are performing some difficult tasks. The song, "Our Country," by John Mellencamp reflects the theme of American tradition and pride. Mellencamp is likely to be a well-known musician to the target audience--blue collar working men. This song is valuable in persuading also because it uses simplistic, present-tense language. The most effective part of the song is its integration with the commercial's slogan. The song argues that "this is our country," while the text in the ad claims "this is our truck" in relation to the Chevy brand.
What do you think? Is it an effective representation of American culture? or not? Why do you think that?
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