Absolut killer.

One of my favorite ad campaigns is composed of a variety of spoof ads for Absolut Vodka.  These ads were featured in AdBusters magazine, which targets the young anarchist population.  I wouldn't say that any one of these ads is my number one favorite.  I think the campaign as a whole was necessary for it to be totally effective.

These ads were targeted toward just the readers of AdBusters magazines because they appeared officially only in the magazine.  I think the ads could have been more effective if they were aimed at a larger market--especially as a public service campaign.

The campaign attempts to combat corporations that advertise unsafe and unhealthy products (alcohol in particular) to the general public.  It attempts to strip alcohol of its glorified associations as a result of advertising and show the public the truth.

Alcohol is not safe, and it is likely to only cause problems in our lives.

Death, addiction, illness, and stupidity are all issues that can be caused by alcohol consumption.

The "Absolute End" advertisement addresses one of the most serious effects of alcohol: death.  The ad shows that alcohol can result in car crashes, which can result in death.  The imagery in this ad is very effective, especially the outline of the bottle in place of the outline of the dead body.  This is intended to show us that the individual did not cause the death, but the alcohol did.

If the alcohol was not part of the equation, it is likely that this car crash would have never occurred.


Do you think these ads would be more effective if they could be seen by a mass audience?

Get a mac.

Apple has done an incredible job at implementing new advertisements.  One of the most memorable Apple campaigns is probably the "Get a Mac" campaign, which introduces the public to the new Apple computer.  Just as Pepsi used advertising in order to create rivalry with Coke, the introduction of the Apple computer created a rivalry with PC.

Apple used the personality of a young, hip male to represent its product, and an old, grey-suited male to represent the PC.  The visuals alone in these ads create a new, cool, and nonconformist image of the new computer.  The cosmetic elements of the Mac also differentiate it immensely from any other computer.

The advertisements present the Mac as a new, fast, reliable, convenient computer that defies the capabilities of a PC.  After viewing these advertisements, even if we don't long for the new Apple computer, we are likely to abandon the thought that a Mac is actually just another brand of PC.

The Apple advertisements do an incredible job at creating an opposition between the Apple brand and all other brands of computers--not just one specific brand.  This is what makes the Mac so unique.  The ads create the illusion that the Mac is so much better than any brand of PX that it refuses to even call itself a PC.  The only issue (at the beginning of the campaign at least) was that these ads were targeted mainly to young people who were more likely to do artistic things on computers.  Older (or less artistic) professionals were not targeted at first.

However, this audience is targeted later in the "Self-Pity" ad, where the male who represents the Mac is seen wearing a suit and tie while describing the "work stuff" that he performs.

What are your favorite Apple ads?

Celebrity endorsements gone bad.

I think one of the strangest celebrity endorsement-based advertisements was the Charlie Sheen commercial for the Fiat.  The commercial was released very soon after Sheen's highly publicized scandal.  Although Sheen maintained his fame--he was all over the news, television shows (mostly satirical ones), and talk shows--his credibility was totally shattered.  Sheen was portrayed to be a drug addict and totally out of his mind.

The commercial features Sheen, while on house arrest in his mansion, racing his new Fiat around the house.  By showing that the vehicle is able to speed through the house and make very sharp turns, the commercial does highlight some features of the Fiat.  But I think the use of Sheen as a celebrity endorser totally overshadows the features of the vehicle.  It creates a horrible brand image for the Fiat.  And honestly, I don't know anyone that would make such an important purchasing decision based on a celebrity endorsement.  Especially a celebrity endorsement by Charlie Sheen.

The ad seems to target young men who are probably making their first new vehicle purchase.  But I think the young men that would appreciate this endorsement probably wouldn't be able to afford a new car, even though the Fiat is a pretty cheap one.

The campaign also has a commercial featuring Jennifer Lopez, which in my opinion isn't as terrible as the Sheen commercial, but it still doesn't sell the Fiat very effectively.  More importantly, there isn't much of a connection between the two commercials.  Or between those commercials and the other ones that make up the Fiat campaign.

I believe celebrity endorsements can be very effective, but definitely not in this case.  I have probably seen a total of 3 Fiats on the road in the last year.

Here's a Fiat commercial I do really like.  Comparing the Fiat to a sexy foreign woman is definitely a better strategy than comparing it to Sheen or Lopez.  Still doesn't convince me to buy a Fiat.

It gets better.

For those of you who read my last post featuring the 5-hour energy commercial, you'll get a kick out of this one.  If you thought that ad was bad (it's an older one), take a look at the marketing strategy now.

You tell me.  Can it get any worse?

Pseudo-science...what?

Have you ever noticed advertisements (commercials especially) that use the testimonies of doctors or scientists to endorse a product?  Probably.  But have you ever really really paid attention to them?  Did you ever stop to think that the people in the commercials are probably actors?  Not doctors, scientists, or experts of any kind.  If you never thought about that, you probably weren't likely to take the time to really listen to claims these people made in the commercials.  Most of these ads make the argument that the results of some type of scientific study suggest that this specific brand is the best product for consumers.  Take a look at this one.

The woman in the commercial says that 3,000 doctors were surveyed to review the 5-hour-energy drink.  The percentages reported by the person in the commercial do not directly relate to the consumption of 5-hour energy drinks.  They actually discuss the consumption of energy drinks in general--or low calorie energy drinks.  I didn't think about this when I first saw the commercial, so I guess it would have persuaded me that 5-hour energy is a healthier way to consume caffeine.

But after reviewing it in a critical way, I noticed that the information in the commercial was not really about 5-hor energy drinks at all.  it only uses images of the 5-hour energy drink in order to allow viewers to make the connection between the drink and healthiness.

The small print on the commercial explains that actually less than the majority of doctors surveyed preferred the energy drink.

I think it's deceptive to use this type of testimonial in an advertisement because it does keep a lot of the facts hidden from consumers.  It only says how many doctors they asked--not how many doctors answered.  I think that's important too.  Although the commercial is deceptive, I think it was probably pretty successful for the intended market--busy middle-aged men and women.


What do you think about the ethics of this type of advertisement?

All-American advertising.

This commercial associates the Chevy truck with traditional American values to a hard-working male audience.  it shows different, older models of Chevy trucks along with the new model in order to represent Chevy as America's number one choice of truck brands.  It also argues that the vehicle is durable because the men pictured in the ad are performing some difficult tasks.  The song, "Our Country," by John Mellencamp reflects the theme of American tradition and pride.  Mellencamp is likely to be a well-known musician to the target audience--blue collar working men.  This song is valuable in persuading also because it uses simplistic, present-tense language.  The most effective part of the song is its integration with the commercial's slogan.  The song argues that "this is our country," while the text in the ad claims "this is our truck" in relation to the Chevy brand.

What do you think?  Is it an effective representation of American culture? or not?  Why do you think that?

She's back.

Good evening blogosphere.  My apologies for the unexpected lack of posts.  I have been drowning in work, grad school applications and essays, my senior project, and various personal issues.  But no worries, I'm back.  And although I haven't posted in a while, I have continued my journey exploring the murky world of advertising. I've been doing a lot of research lately, and am excited to share it with you.  Stay tuned as I blow up your blogrolls with my advertising discoveries.

Billboard dad.

I was obsessed with Mary-Kate and Ashley Olsen when I was a little girl.  My best friend and I would watch their movies and act out the parts afterward.  I was Ashley.  She was Mary-Kate.  

One of my favorite MK&A movies was Billboard Dad.  In the film, the girls put up a personal ad for their widowed father to get him a date.  They had no idea how much attention would come from it.

If you haven't seen this movie, you were a deprived child.  But I won't spoil it for you.  I still suggest you watch it.  If I still had a VHS player, I'd be watching my copy right now.

Here's the billboard the twins managed to decorate:

Top five billboards.

In the small town of Greensburg, Pennsylvania, I don't see many clever billboards.  I usually drive past a dozen McDonalds and Sheetz billboards every day.  They're effective.  Especially because there are about 10 Sheetz and McDonalds in a five-mile radius.  The other billboards I come across advertise local small businesses.  They're not usually very creative.  So I went on an online hunt for billboards and came up with my favorite five.

Five.  Because I've never seen a toothpaste billboard.

Four.  Because I love Law & Order.

Three.  Because it's cool.

Two.  Because profanity is funny.

One.  Because this lady's the shit.

Why you'll never forget Sarah Marshall.

Anyone remember the movie Forgetting Sarah Marshall?  It premiered in 2008.  It's on cable all the time now.  The movie was okay--just another romantic comedy.

If you've seen the movie, you probably remember the cast better than the plot.  Jason Segel, who wrote the film starred alongside Mila Kunis, Russell Brand and Kristen Bell, who starred Sarah Marshall.

Anyways, I was probably a junior in high school when the movie came out, and for some reason I was really excited about seeing it.  I'm not a huge fan of romantic comedies, and although I love Jason Segel now, I probably had no idea who he was in high school.

So why did I want to see this movie so bad?

Because the billboards advertising the movie were so great.

I was in Florida with my family when I first saw the billboard.  I thought some rich kid was being overdramatic about being dumped.

But when I got back to Pittsburgh, I saw another billboard.

I had to research this "Sarah Marshall" character who was being blasted across the country.

Long story short, I went home, went on the website and found out Sarah Marshall was a character in an upcoming movie.  I saw it in theaters.  I never go to the movie theater.

Anyone else remember these ads?

This is what a billboard should look like.  Whoever created this ad campaign really understood the medium.  People try their best to ignore billboards.  It's a lot easier than other ads because especially when driving, you pass them within seconds.

A good billboard is very concise while getting the attention of its audiences.

A better billboard does those things while also directing you somewhere else you can hold your attention for longer than seven seconds.  Like a website.  Or Facebook.

This is great.

Billboard week.

That's right.  The moment you've all been waiting for--when I bring some organization back to the blog.

I know I've been bombarding everybody with television commercials that don't really have much to do with each other.  Aside from the fact that they premiered during the Super Bowl.  But I couldn't help myself.  The Super Bowl started it by bombarding me with the ads first.

So from now on--or until i morph back into Amanda the ADD Adluster again--I'm going to keep a theme going.  Each week, I'll feature a specific style of advertisement and share the best and worst ads I've come across.

This week is billboard week.  I know billboards are super old news.  Actually, TV commercials are old news.  Billboards are ancient news.  But if successful businesses (Sheetz, McDonald's, Dunkin Donuts) still advertise through commercials, they must work.

Here's one of the most memorable billboards I came across.

A 23-year-old from Minneapolis, Minnesota used a billboard in attempt to attract potential employers.  His billboard got so popular it was featured in Time newsfeed.

I guess a resume isn't enough anymore.

Check out Olson's website here.

Guest blogger Taylor Kohr.

AdLuster would like to welcome guest blogger Taylor Kohr to the blog today.  Here's her take on some recent advertisements.


I don't know much about commercials or advertising.  Just the commercials I like and dislike.

When it comes to the skittles commercials, I don't even know what to think.  One will come on Tv, and when it's over I feel sort of mind-blown.  Maybe it's because they're all so random and have the weirdest subjects.

This one is recent and just plain gross.  It reminds me of eating someone's chicken pox.  Ew.  To be honest whenever it comes on TV it makes me never want to eat skittles again, especially ones growing off someones face.

This one is newer also.  Abraham Lincoln sweating skittles?  What does that even mean?

I don't know if this is good advertising or not.  All I know is I feel funny after they come on, and they do not make me crave skittles.



Taylor Kohr is a sophomore at the University of Pittsburgh at Greensburg.  She writes a blog about the stresses of being a working college student.  To learn more about Taylor or read her work, visit her blog My College Stress First Aid Kit

Volkswagen Freak.

I know I've already established myself as a Volkswagen advertisement freak.  But since I'm doing my senior project on VW ads, I look at them constantly.  I forgot to show you their newest ad.  I'm not 100% into it.  I like the concept of making Mondays cool again, but only Allstate can pull off a voiceover like this.  I do, however, really like the 'teaser' for the commercial.  I think it's better than the commercial itself.  Let me know what you guys think.

Teaser.

Actual ad.  Premiered during the Super Bowl.

Other top Super Bowl commercials.

You voted.  They won.  Here are the other top commercials from this year's Super Bowl according to Ad Week's Ad Blitz contest.


Number Five.

You already know I loved this one.  It was in my top favorites last week.  I'm glad everyone agreed that this commercial will make moms everywhere feel so awesome when they buy a Santa Fe.

Number Four.

This was one of my favorite Super Bowl ads I showed last week too.  I love it.  I should have warned you (again) that it will make you cry.  It does make me think of the military industrial complex though...not a good association.  But I guess the Jeep is already associated with the military.  Does that give it the right to make us cry though?  I don't think so.

Number Three.

A classic anti-advertisement: advertising that makes fun of advertising--in order to impress other advertisers.  It's funny.  It's cute.  But I hate it.  It follows a formula that's been done a million times before.  I think the celebrity endorsements are the only reasons for this commercial's placement in the top five.  And where is the phone in this ad?  The commercial focuses on it maybe twice.  In two minutes.  Not. Good.

Number Two.

This is definitely my least favorite Super Bowl commercial I've seen.  Maybe I'm not up-to-date on my Budweiser ads, but I don't understand this ongoing Clydesdale reference.  I'm sure it's perfect for Budweiser drinkers...I don't even like carrying bottles of Bud to my customers at work.  The commercial is cute nonetheless.  I get it.  The guy grows up.  His horse does too.  They have an unbreakable bond, just like a man has with his Bud.

However, I DO like the contest that shows up at the end of the commercial urging Budweiser customers to name the new baby Clydesdale.  The twitter hashtag (#) gets people talking online too.  Interesting concept.  Great execution.  I just hate it.  Budweiser drinkers are probably the same guys buying Dodge Rams.  Obviously, nothing like me.

And the winner is...

I'm sure you've been dying to find out what was voted the best commercial from Super Bowl 2013.  I know I have.  I checked out the website frequently after the game to find out the viewer's choice, but it didn't show up for awhile.  I started losing interest so my apologies if the update came a little later than you expected.  But here's the winner..

I think this ad is great, but it's definitely not targeted at me.  For a religious blue-collar white man, this sells the Dodge Ram perfectly.  The commercial personifies the target consumer in great detail.  The shot I remember most is the one of the farmer's hands.  They're dirty and covered in cuts.  You can tell they've been put to good use.  It's my favorite shot because although the ad directly targets farmers, the imagery (the man sitting at the dinner table with his family is another example) shows that any hardworking American man can appreciate the toughness of a Dodge Ram.

I also love the 8th day concept--I don't know if it's been done before (I doubt many companies use religion to sell their products)--but if not that makes it even better.  It further distinguishes the target market for the Dodge Ram.  This is definitely not a truck for the guy signing a petition to have "under god" eliminated from the Pledge of Allegiance.

Like most car ads, it's super Patriotic too.  But without all the unnecessary red white and blue sabotaging the entire screen.  Or the patriotic music you won't get out of your head for the next two days.

The storyline is good too.  Yes, most ads do have storylines.  Viewers are encouraged to remember the past while looking forward to their future in a new Ram Truck.

What do you think?

She'll do.

Now I know what to think when my boyfriend gives me flowers.



Come on ladies, you didn't really think flowers made you special...did you?
I know, I did too.  Until now. They say it's the thought that counts.  But I think it's the ad that counts.

Happy (early) Valentine's Day.

Is not something you're hoping to hear from McDonald's this year.

"Happy Valentine's Day" is not a good selling line for (most) products.  Unless you're Hallmark, Kay's, or Hershey's, you shouldn't be releasing vday-themed ads.  Half the population hates Valentine's Day (or refuses to admit it exists) and the other half is too busy being in love to pay attention to your less-than-creative sales attempts.

Here's some terrible Valentine's Day advertisements from Business Insider's list of the 25 worst Valentine's Day ads.

Natan Jewelry.  They didn't consider the ridiculous amount of men who would be forced to return the ring the day after Valentine's day.  If a woman sees this commercial, she's NOT saying yes.  Especially not on Valentine's Day.

Portugese Cardiology Foundation.  The thought of heart attacks will lift peoples' spirits on the annual lovefest.

Better yet, something that rhymes with heart attacks...

Tampax.  Seriously?  No comment.

Hopefully your man will feel bad about mentioning your period on the day he's suppose to love you most.  He'll want to make it up to you by splurging on the best gift ever.

You can't beat that one.  Go ahead and try.

Food that'll make you dance.

Meme time.

Sex: the anti-ad.

We've already established that sex sells.  But who would think that making fun of sex would sell?  These attractive women are made fun of in this ad to assure average consumers they won't be patronized at Planet Fitness gyms.  The commercials (and the gym's policies) have caused a lot of controversy.  But I think the ad is great--it's a modern-day anti-advertisement.  If i were to go to a gym--which I probably never will--Planet Fitness would be the one.  I think we all get an earful of egotistical women in public restrooms, dressing rooms, and...well, pretty much everywhere.  I don't want to hear it while I'm trying to improve my appearance.  But one thing...what's a lunk?  Either way, I'm sure I don't want to be around one of those either.

Dainty daddies.

Dads can be cool, too.  My favorite "cool dad" commercial this Super Bowl featured Doritos.  Does anyone else find it ironic that you're forced to dodge ads on YouTube while attempting to watch a commercial?  Talk about information overload...


P.S. I would have done a "top whatever" feature for the Super Bowl, but for some reason I can't figure out how to put more than one YouTube video on each post without it just showing the link.  To post YouTube videos, I have been using the "share" button on the YouTube site.  Anyone know of another way I can post more than one video so they actually show up on my page?

The rest of the week, I'll continue to feature the industry's favorite 2013 Super Bowl ads--with my own favorites as I see fit.  In the mean time, go to https://www.youtube.com/user/adblitz and vote for your favorite Super Bowl commercials.  I'll post the winner when the voting ends--in about five days.

While you're at it, check out Tim Nudd of Adweek's take on the five worst commercials from this year's Super Bowl. http://www.adweek.com/news-gallery/advertising-branding/5-worst-ads-super-bowl-xlvii-147037#budweiser-black-crown-coronation-5

Cars for cool moms.

This commercial speaks for itself.  The Santa Fe is depicted as the perfect vehicle for "cool moms" across the states.  Kids couldn't possibly be embarrassed of their parents dropping them off in this hip SUV after seeing this ad.

If you like crying.

Not a Super Bowl commercial, but I couldn't help but think of it as I was drying my eyes from the Jeep tearjerker.  If you want to spend a few more minutes being emotional, play it.  It's good, too.  The emotional appeal is similar, but the approach is a little different.  Either way, this commercial was also designed to make us cry.  Thanks, mom.

Don't watch if you're in public.

...and you have a heart.  Or if you don't want the people around you seeing you tear up.  If you don't get a little emotional when you watch this Jeep commercial, you're an asshole.  If it actually makes you think of a Jeep, you're an asshole.  This Jeep ad shows how to make 99% of Americans cry within 30 seconds.  A little ethically questionable in my opinion..but business is business.  (Aristotle would disagree...but he would also disagree with advertising in general.)  A special thank you to the people who put their lives on the line every day for us.

Yo quiero Taco Bell.

Coca Cola: The optimist.

I'm sure you all were expecting an explosion of posts during the game yesterday.  Unfortunately, I spent my evening working, and still have not had the chance to watch my recording of the advertisements.  I did catch an ad or two in between my work, so here's my favorite two so far.  It's nice that Coke still has hope for humanity.

Selling gross stuff.

My boyfriend showed me this ad and I had to share it.  I hate fast food, but this one's a classic.  Old people require biiiiig burgers.  Get with it McDonald's.  P.S. These people obviously haven't been exposed to the documentary Food, Inc.  They wouldn't want any beef, especially from Wendy's.  Watch it.  That is if you really want to know where your food is coming from.  It's disgusting, but definitely eye-opening.  You probably won't eat for a week, although I did cave after a couple days.

The truth works...sometimes

Last Volkswagen ad for awhile--I promise.  It's another oldie-but-goodie, and it employs a great strategy to sell a weird little car.  The truth.  It's rare in advertising, especially in raw form like it is in this Beetle advertisement.  DDB's ad is not only honest, but it's also conversational.  No jargon.  No exaggeration.  No bullshit.  It's like your over-dramatic, over-analytical, artsy friend who tells you everything you want to know (and everything you don't).  She's just looking out for you.  Yes, that skirt makes you look fat.  You have something hanging out of your nose.  That ugly little car?  It'll make your house look huge.

How to sell your flaws.

"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they dont feel it, nothing will happen."

-William Bernbach

 

UPG students: Come hang out with me tomorrow.

Not my best ad. but you get it.  If you go to Pitt-Greensburg, come to Village Hall 118 for a free lunch. You'll get a free shirt too, which you'll get to tie-dye.  The event is from 11 a.m. to 1 p.m. so come whenever you have an extra few minutes.  See ya there.

The best ad ever.

Volkswagen's "Think Small" campaign was named number one by Advertising Age's top 100 ad campaigns of the 20th century.

“Our little car isn’t so much of a novelty any more.  A couple of dozen college kids don’t try to squeeze inside it.  The guy at the gas station doesn’t ask where the gas goes.  Nobody even stares at our shape.  In fact, some people who drive our little flivver don’t even think 32 miles to the gallon is going any great guns.  Or using five pints of oil instead of five quarts.  Or never needing anti-freeze.  Or racking up 40,000 miles on a set of tires.  That’s because once you get used to some of our economies, you don’t even think about them any more.  Except when you squeeze into a small parking spot.  Or renew your small insurance.  Or pay a small repair bill.  Or trade in your old VW for a new one.  Think it over.”

The first and last time I laughed at a funeral.

Most people don't know that the Volkswagen Beetle was designed in part by Hitler himself.  Instead, the cute little VW is thought of by most as the love bug, punch buggie, or hippiemobile.  So how did advertisers transform the Beetle's image from a Nazimobile into a positive cultural icon of the 1960s?

They had a funeral.

This is the only funeral you'll ever attend that it's acceptable--even encouraged--to giggle a little bit.

This is by far one of my favorite (old) television commercials.  It has to be against some unwritten advertising rule to use any idea surrounding death to sell a product-- especially something as expensive as a car.  But for some reason this commercial works, and it works well. It wasn't the first ad to transform the Volkswagen image, but (in my opinion) it's definitely one of the best. 

I am absolutely in love with the advertisements DDB did for Volkswagen in the 60s, so I'm going to spend the rest of the week highlighting my favorite ones.  What to look for tomorrow: the best (literally, the best) ads in American history.  According to me obviously.  Just kidding.  I let other people vote this time.  Kind of.

My advertising alter ego.

As a communication major, I had a little bit of exposure to advertising (the business side of it that is) throughout my college career.  I was always somewhat interested in the theory behind it.  Just the idea that some combination of pictures and words could effectively persuade someone to do something--buy something--has always fascinated me.  As much as I try to fast forward or channel surf during commercials on tv (or make fun of the ads that I do see), I actually love advertisements.  I hate what a nusence they are, though.  They interrupt all the best scenes of my favorite shows, or force me to wait an extra few minutes before my NEXT favorite show begins.  So annoying.  But if I look at ads on my own time (which I do pretty regularly), I absolutely adore them.  The time and effort that went into making that 30-second commercial is unbelievable.  Seriously.  And the fact that advertising works, well that's a story for another day.

Although I always loved ads, I never really appreciated the work that went into creating them until I discovered my favorite television show: Mad Men.  It's all about the advertising industry in the 60s', and it. is. awesome.  The guys of Madison Avenue spent their days drinking whiskey, shmoozing clients over expensive dinners, and making passes at their attractive, (sometimes) innocent secretaries.  Some of them actually work too--sometimes.  If you haven't seen Mad Men, well nevermind.  Watch Madmen, then we'll talk.

Don Draper, the main character, is a James Bond meets Brad Pitt meets Edward Norton kind of guy.  Aside from being incredibly attractive, Draper is extremely charismatic, but mysterious at the same time.  Ladies, you can't tell me this Lucky Strike smoking alpha male doesn't turn you on.

Don Draper, Mad Men

As much as I love Don Draper (I know it's physically impossible for me to become an alpha male over night), I love his secretary-turned-copywriter Peggy Olson even more.  She's confident, hardworking, creative, and she knows what she wants. Peggy's not a sex kitten like the other females in the show, and that's what I like about her.  I guess you could say she's the "feminist" on the show.  If I could be anyone in this fantasy advertising world, it'd be Peggy.  

Peggy Olson, my advertising alter ego

Trust me, I know the advertising industry isn't like they show it on tv.  But I really wish it was.  And it's nice to pretend that my future job will allow me to drink whiskey and nap on a couch all day.  I just wanted to give you guys a little more background about me and why I'm so interested in advertising.  And Mad Men is just the beginning.  Stay tuned this week for my favorite advertising campaigns ever.  While you're waiting, watch Mad Men.  And talk to me about it.  Please.  :) http://www.amctv.com/shows/mad-men