Tuesday, January 29, 2013

How to sell your flaws.

"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they dont feel it, nothing will happen."
-William Bernbach


 

3 comments:

  1. I see how ads like that can be effective. The glovebox thing is sort of ironic but really shows the consumer that these tragic little cars are looked over high and low.

    ReplyDelete
  2. The old VW Beetles look more roomy than the new ones do, in my opinion.

    ReplyDelete
  3. I love the quote at the top and how you've had a theme going here for awhile in your ads.

    ReplyDelete