Thursday, January 17, 2013

The best way to sell cigarettes.

I figured I'd keep the theme of smoking going this week, since smoking ads don't really exist anymore.  The only place you'll see cigarette "advertisements" nowadays is outside the gas station (or news stands if you live in the city).  The signs claim that the store sells cigarettes at the lowest price permitted by state laws.  Probably because technically that's all they're allowed to say.  As a smoker (unfortunately), I do pay attention to these signs.

But since cigarette ads are no longer allowed in America, I'd like to pay a tribute to some old cigarette ads.  Of course, a lot of them used sex to sell the poisonous product.  Thats my number three favorite tactic for selling tobacco.  We already established that sex sells.  But in the case of cigarettes, sex sells third best.  This sexy Tipalet ad encourages male consumers to "Blow in her face and she'll follow you anywhere."


But the best ads use images anyone can identify to sell cigarettes.  My number two favorite brand ambassador for smokes: Santa Claus.


Santa says, "Luckies are easy on my throat."  Who wouldn't believe a testimony from Santa Claus?


My number one favorite brand ambassador for smoking.
(.....drumroll please.....)


Babies.
They're totally trustworthy.  And totally adorable.  If you don't believe a baby who's trying to sell you a pack of cigarettes, there is something seriously wrong with you.



2 comments:

  1. I like your voice in this-it's sarcastic at times and funny. Old ads are interesting and these definitely are not what we would see today. The fact that they thought a made-up character like Santa could sell a product just speaks to the fact that we are so much more reality-focused now (and sometimes, too graphically so).

    ReplyDelete
  2. Omgigosh! Santa and Babies?! That's amazingly shocking and hilarious. Love it!

    ReplyDelete